Custom publishing works.
Whether you are looking to build your brand, communicate with existing customers, or deliver your message to potential new customers or members, a perfectly crafted editorial product provides you with the single, most effective means to communicate your company’s critical themes in a clear and consistent voice.
Simply put, custom publications are strategic messages delivered to target audiences with the goal of enhancing brand perception, improving brand loyalty, and influencing or improving the overall consumer decision-making process.
- Acquire and retain loyal customers
- Build brand awareness
- Convert readers into customers
- Maximize the impact of your marketing initiatives
- Deliver ROI (Return on investment)
- Capture demographic data about your potential audience
Given the media saturation of advertising and marketing communication, recent research has shown that 30-second spots and other forms of traditional advertising just do not command attention and capture consumers’ interest as they have in the past.
In order to actively engage consumers and members, corporations and associations need targeted editorial vehicles to speak directly to their audience. Research has proven again and again that corporate messaging presented in the context of a broader, more highly valued editorial product is more effective than any other form of marketing currently available. Custom publications provide a communications forum that will capture your audience's attention, shift their perceptions, and lift your bottom line.