Hush
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- Client: California Closets
- Industry: Interior Design, Remodel
- Objective: Build brand and improve customer retention
- Audience: Current customers of California Closets
Our Solution – Hush
When the people at California Closets decided it was time to redefine their brand to reflect their new more upscale offerings, the idea for Hush, a lush lifestyle magazine devoted to organizing and simplifying every aspect of a reader’s life, was born. Achieving influence far beyond its immediate distribution, it presaged the movement that produced major national magazines such as Time Inc.’s Real Simple. The buzz generated for California Closets was precisely what the company was looking for.
